There is no banner featured on this magazine qhich is quite unusual as it is almost on every magazine you would buy. It's another clever technique used to give you more reasons to purchase the magazine.
The masthead, Student I.D, enphises the title, it's the boldest and biggest writing on the page which you will always find with any magazine or newspaper. Also they have made the masthead look quite dry and link the colours with the sun and summer, this idea of it being hot which i think is quite clever. It's hard to say but I would say that the price isnt in the masthead, but it's very near to it, and it's a good way to draw your eye to the price and show the reader you really have a bargain. But It's quite clever as they have put in quite near so your attention is immediatly drawn to it.
The entire front cover has this idea of heat and the summer, I like how the Coverlines are worked into the rays coming from the sun. The coverlines are very short and simple, but very to the point, it's done well and I know this because it makes you want to read it.
The colour scheme is very related to this idea of summer and the yellow's and oranges really stand out and make you notice the magazine, these are all clashing colours but they do work very together.
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